"In 2011, WWF and Coca-Cola launched Arctic Home—a campaign to raise awareness of and funds for protecting the polar bear. To create and implement the plan, The Coca-Cola Company is helping raise awareness and funds—including a $2 million donation over the next five years. The campaign is a first step to help provide the financial resources needed to protect the polar bear’s Arctic habitat.
Thanks to your donations, which were matched by Coca-Cola for a total of almost $1.8 million, WWF has made progress in creating a place in the Arctic where polar bears and local communities can thrive.
Arctic Home 2012 is now underway, with Coca-Cola once again matching up to $1 million in donations through February 15, 2013.
As part of the campaign and as a symbol of its commitment, The Coca-Cola Company has created two new special-edition 12-ounce cans featuring the iconic mother bear and her two cubs. The polar bears will also be featured on 20-ounce, 24-ounce and 1-liter bottles of Coca-Cola.
“Arctic Home” builds upon an existing partnership between WWF and The Coca-Cola Company focused on freshwater conservation. Together, Coca-Cola and WWF are working to conserve freshwater resources around the world, use water more efficiently, and hold down carbon emissions in Coca-Cola’s manufacturing operations. Additionally, we’re working to promote sustainable agriculture in The Coca-Cola Company’s supply chain. By combining strengths and resources, Coca-Cola and WWF are able to go beyond what each organization could achieve on its own."